LOGITECH: ZONE 950
Video presentation of the new Logitech headphones from the premium series for business.
The main feature of headphones is comprehensive and effective noise reduction. The client's aim was to show the operation of noise reduction systems, but without using too complex VFX, since the product is business-oriented.
We have found a perfect balance between vibrant visualization and strict style, creating laconic and subtle, but yet colorful VFX with its animation synched with the music beat.
A lot of work has also been done to create realistic high-end materials the headphones are made of, as this was another important focus of the client.
To wrap it all together, we created an animation that has everything in it - suspense in the intro of the video, a meditative presentation of the product both as a whole and its individual parts as well as dynamic transitions hinting at the turning on the device. With that, the cut and animation are consistent and create one flow.
Client: Logitech
Agency: Light Fiction
Creative producers: David Scott & Andrew Salnikov
Art direction: Vitaly Cherkasov
CGI artists: Vitaly Cherkasov, Elisey Knyazev, Stas Tretyak
